iGaming SEO book

iGaming SEO: The Truth About Advanced SEO for Online Gambling: Casinos, Slots, Bingo & Sports Betting

iGaming SEO is a 2025 book on advanced SEO for online gambling by James Dooley, Karl Hudson and Kasra Dash, with chapters from 25 named practitioners.

Paperback, hardcover and Kindle on Amazon UK and US; ebook on Google Play.

iGaming Marketing Book of the Year 2025, as listed on jamesdooley.com/awards/

Front cover of iGaming SEO: The Truth About Advanced SEO for Online Gambling, by James Dooley, Karl Hudson and Kasra Dash
Paperback ISBN
9798314052839
Paperback ASIN
B0F1FXDNP6
KGMID
/g/11yq16zq3p

SOURCES CHECKED29 OCT 2026

What is iGaming SEO about?

iGaming SEO collects chapters on advanced SEO for casino, slots, bingo and sports betting websites, written by practitioners who work in those markets. The publisher's description names tiered link building, AI-driven optimisation, Navboost, topical authority and brand omnipresence among the book's topics.

AS LISTED

iGaming SEO 2025: Expert Strategies to Dominate the Most Competitive Industry Online

The iGaming industry is one of the toughest battlegrounds in SEO. With ever-changing algorithms, fierce competition, and rising link-building costs, the strategies that worked yesterday may already be outdated. To stay ahead, you need insights from those who are actively winning in this high-stakes game.

The description on Amazon UK, its opening two paragraphs

Who wrote iGaming SEO?

James Dooley, Karl Hudson and Kasra Dash wrote iGaming SEO; their names are on the cover, as printed: BY JAMES DOOLEY, KARL HUDSON & KASRA DASH.

  • James DooleyJames Dooley is a UK-based serial entrepreneur, Digital Landlord, and the leading authority on performance-based lead generation.From the book's author note on Google BooksIntroduction, Chapter 2
  • Karl HudsonKarl Hudson is an SEO strategist who dominates competitive niches because he specialises in iGaming growth, affiliate scaling, and technical search systems.From the book's author note on Google BooksChapter 1
  • Kasra DashKasra Dash is an SEO engineer who drives growth for global brands because he blends technical skill with data driven testing.From the book's author note on Google BooksChapter 4

Google Books, Google Play and Amazon also list Koray Tuğberk GÜBÜR as an author; the printed cover names three, and inside the book he writes Chapter 5.

All four credits, with their sources

What is inside the book?

The book opens with an Introduction by James Dooley, runs to 25 chapters, each written by a named practitioner, and closes with three About Author chapters and Make It Happen: Take Action.

  1. IntroductionIntroduction to iGaming SEO 2025 by James Dooley
  2. Chapter 1Karl Hudson
  3. Chapter 2James Dooley
  4. Chapter 3Alex Drew
  5. Chapter 4Kasra Dash
AS PRINTED

The full contents lists all 30 entries; all 22 contributors are listed with their chapters.

The 25 chapter writers, in contents order: Karl Hudson, James Dooley, Alex Drew, Kasra Dash, Koray Tuğberk GÜBÜR, Alessandro Piccolo, Roman Petrușca, Victor Karpenko, Dusan Novakovic, Dragan Berak, Thomas Vavougios, John Wright, Liam Goodwin, Maja Jovancevic, Kalin Karakehayov, Nikolay Krastev, Daniel Foley Carter, Dirk Schembi, Sean Bianco, Luis Salazar Jurado, Marcin Wludyka, Mike Lovatt, Darko Brzica, Milosz Krasinski, Emilio Takas.

Who is the book written for?

The book's own listings describe its reader in two ways, quoted here as they are published.

Whether you’re an iGaming affiliate, operator, or SEO professional, this book is your roadmap to staying ahead of Google’s updates, scaling your rankings, and securing long-term success.

The description on Amazon UK

The iGaming SEO: The Truth About Advanced SEO for Online Gambling: Casinos, Slots, Bingo & Sports Betting book is only for the most advanced SEO specialists in the world.

The description on Goodreads

Where can I buy iGaming SEO?

iGaming SEO is on sale in paperback, hardcover and Kindle on Amazon UK and US, and as an ebook on Google Play.

What are the book's details?

The book's record, from its listings, is below; where sources disagree, the facts page lists each one.

Title and credits

Title
iGaming SEO: The Truth About Advanced SEO for Online Gambling: Casinos, Slots, Bingo & Sports Betting
Authors
James Dooley, Karl Hudson, Kasra Dash (cover order)
Also credited
Koray Tuğberk GÜBÜR, by Google Books, Google Play and Amazon
Chapters
25, each by a named practitioner, with an Introduction, three About Author chapters and a closing chapter
Publisher
Independently published (print); the Google Play listing names James Dooley
Language
English

Formats and identifiers

Paperback
ISBN 9798314052839 ASIN B0F1FXDNP6
Hardcover
ISBN 9798314052358 ASIN B0F1JW8F8R
Kindle Edition
ASIN B0D91ZSFMP
Google Play ebook
Google Books ID WnGYEQAAQBAJ
First published
13 March 2025 (paperback)
Pages
330 (print and Kindle); 215 (Google Play ebook)

Listings and the award

Google Knowledge Graph
/g/11yq16zq3p
Award
iGaming Marketing Book of the Year 2025, as listed on jamesdooley.com/awards/
Sources checked
29 October 2026

Facts and where sources disagree Questions about the book